Premium Franchise Brands (PFB), an Atlanta-based franchisor and parent company to JAN-PRO Franchising International and Intelligent Office, announced the company has changed its name to LYNX Franchising as of April 2019.
The new name follows the company's recent change in leadership with Russ Reynolds joining the team as CEO and president, as well as the recent acquisition of Intelligent Office. The company is excited to continue growing its current brands and explore opportunities to expand its offerings through additional service brands. "The name LYNX serves two meanings," states Russ Reynolds. "It draws from the lynx who possesses vision and balance, as well as our ability to create powerful links through our connected structure and bond. This new identity provides us with a brand frame that represents the vision and mission we have for our company."
Retiring the PFB name and introducing LYNX signifies new momentum and reflects the company's core focus on providing a strong and agile network that supports an impressive portfolio of franchise brands that are linked together in their ability to achieve collective success.
LYNX Franchising (formerly Premium Franchise Brands) is an award-winning, global franchise platform. The company's premier commercial cleaning franchise brand, JAN-PRO Franchising International, has served the market for over 25 years and consistently ranks among the nation's fastest-growing franchise concepts. An established leader in the commercial cleaning industry, PFB now offers additional B2B services with their newest brand, Intelligent Office, a leading franchisor in the virtual office space that provides highly trained administrators, flexible service offerings and executive office suites. To learn more about LYNX Franchising, contact [email protected].
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