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The St. Louis Bread Company also known as the Panera Breads is basically a chain of bakery restaurants found in the United States. They are mainly in charge of serving assorted salads, soups, sandwiches, breads, bakery items and more. The founders of this company are Ron Shaich and Louis Kane and they started in the year 1990 and since then have become one of the major operators and players in the bakery industry. With the purchase by the Au Bon Pain Company they began working on the food franchise St. Louis. With the development of this franchise the sales of the company has increase by more than 75 percent by 1997. Apart from the fact that they are selling bakery items, they also operate a bakery – café. This means that they make use of only fresh breads and some other products. Aside the freshness, quality, service and taste of food that is served, one of the main reasons the food franchise St. Louis is getting so much customers is because of their reliability. When it comes to issues of food it is very important that you choose the correct place and as such St. Louis fits the bill. In terms of the cost of the food franchise St. Louis there are some investments that one has to make. The liquid assets would have to be $3,000,000 coupled with a net worth of about $7,500,000. In fact the entire investment for each unit would be between $1,000,000 and $2,500,000 but this would exclude the real estate costs, landlord allowances and other related costs. In terms of criteria one has to acquire some prior experience as a recognized restaurant that is multi-unit coupled with a track record for performance and achievement. Also the experience in the real estate industry has to be quite developed. One should have a complete commitment to the promotion of the food franchise St. Louis brand coupled with a passion for fresh bread. There is also a multi-week training that offers the franchise with a well established formula to ensure success. Just like all of the franchise operations, you have to be on the lookout for ways to reduce costs and risks. Indeed any kind of business would have would have some risks but it would be important to completely understand the start-up cost, amount of investment and the return on investment.