About Us

Started THE MAX in 2011 and began franchising in 2013.

Some of our Core Values are:

• We lead with passion and drive
• We are committed to personal growth and learning
• We create a supportive and connected community
• We inspire with our actions
• We nurture happiness and fun
• We behave with integrity and honesty 

Industry Overview

We are truly unique in what we do and how well we do it. No big machines/equipment, 2500 sq. ft. is our "sweet" spot for a location, and we combine Nutrition, Fitness and Motivation all in one for a low entry investment.

Key Business Features

• Passion driven
• Community based
• High profitability
• Can own SEVERAL if you choose/qualify
• No special licenses needed to operate business
• Flexibility of scheduling
• All-in for a reasonable fee, nice ROI
• Small number of employees needed to operate and be successful

 
THE MAX Challenge begins with a ten-week body renewal system designed to help our members make fast and lasting changes to their health, appearance, and fitness levels. We do this by combining nutritional counseling, fitness class, and motivation. Being part of 'THE MAX,' is like having a personal trainer, nutritional counselor, and motivational coach all rolled up into one.
 

Franchisor Training & Support

• Territory selection & lease negotiation
• Critical path to grand opening and beyond
• On-site at our corporate office 5 days, interactive/hands-on training, prior to opening
• Grand opening kick-off and assistance
• On-going support, training for owners/manager
• Sales/marketing calls & webinars
• Annual conference and small semi-conference
• Instructional training and consistent boot camps